FIVE YEARS OF SPIRITED WORK, AND COUNTING.
Below is our Fall 2022 campaign, “Harvest.”
SERVICES
Strategic Planning
Audience Research
Creative Development
Production Execution
Digital Advertising
Media Planning &
Buying
a recipe for success, HALF A DECADE in the making
Since 2018, Blaze has been the agency of record for Maine Spirits, the exclusive wholesale supplier of liquor in the state. Together, we’re making cocktails the drink of choice in Maine.
We combine a strong digital media strategy with fresh, fun creative thinking – and then we shake it all up and strain it over ice.
Your friends are unique. Your cocktails should be, too.
How do you get people to drink cocktails in a beer-obsessed state? We start by getting to know the consumer through rigorous research and an eye for detail.
With our ingredients audience data in hand, we build a highly-targeted, integrated media strategy that brings a slew of new digital channels and tools to the table.
This creative performed 3x the industry average
We like to mix our media and creative together so they can work hand-in-hand — they’re basically our gin and vermouth. This method lets us customize campaigns to unique audience segments with greater precision and frequency.
With our help, Maine Spirits is engaging a new generation of whiskey-tasters, gin-sippers, and mezcal-curious. Fresh creative — driven by audience insights and a fine-tuned media strategy — meets Mainers where they’re already searching, playing, listening, and imbibing. Cheers to that!
44,950
Website visitors during this campaign, an 82% increase from the previous year
63% vcr
On our Harvest video, over double the Industry Benchmark
13.5%
Ad engagement rate, versus a 10% Industry Benchmark
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